The Classics. Re-imagined.

the story

After an emotional six-year wait, I adopted my beautiful daughter in 2011.

I did everything an expectant mother does – decorating the nursery, stocking up on adorable baby clothes and looking for a ‘baby’ bag. I spent over a year searching for one that suited my style, my needs and my budget. Finally I realized I needed to design my own. I wanted leather for quality and longevity but, most importantly, I wanted a style that didn’t scream baby bag. I dove into designing this labour of love, working with manufacturers in Canada, the UK and Brazil. Ultimately I found a fabulous manufacturing partner in Italy.

As a busy mom and hard working business woman, I needed a multipurpose bag that could go from the office to the playground.  No other bag lives up to the challenge.  I designed a multi- purpose bag based on functionality, organisation and affordable luxury.  I carry this timeless bag because it covers everything from great mom to corporate chic.   The Urban Bag is stylish, great quality, functional and fulfils every modern woman’s needs. 

The Urban Bag has 6 internal compartments with a durable and waterproof lining. A key holder assures that you never have to scramble for your keys.  You can easily slide in your tablet/laptop, files, or book in the slip pocket under the flap for easy accessibility. I use the end pocket with the magnetic flap for my cell phone so it is somewhat secure yet handy and the other end pocket for my water or a drink box.

The luxurious Italian pebbled leather is beautifully soft and supple -it conforms to your body. The high quality leather is processed with the utmost respect for the environment and safeguarding the health of the workers.  When selecting a manufacturer it was an absolute must to visit the factory and ensure good working conditions with employees making respectable wages, taking lunch breaks and being treated fairly.  Honest pricing allows us to sell our beautifully handcrafted bags without a premium price tag.  That's affordable luxury with designer quality!

 We have since expanded the line by introducing the Urban Collection including the Urban Mini and the Small Urban Mini in AW18.  We added the Urban Backpack to this collection in SS19.  The Urban Collection is stylish, great quality and function!

FW19 brought the Bella Collection. These gorgeous bags are all modern interpretations of our timeless classic in distinctive proportions making a statement whether you are dressing it up or going casual. 

With every purchase, ooobaby makes a donation to World Vision. By giving back, we help provide healthcare, safety, food, water, and more to vulnerable families around the world. It’s a powerful way to help change lives!