The Classics. Re-imagined.

the story

After an emotional six-year wait, I adopted my beautiful daughter in 2011.

I did everything an expectant mother does – decorating the nursery, stocking up on adorable baby clothes and looking for a ‘baby’ bag. I spent over a year searching for one that suited my style, my needs and my budget. Finally I realized I needed to design my own. I wanted leather for quality and longevity but, most importantly, I wanted a style that didn’t scream baby bag. I dove into designing this labour of love, working with manufacturers in Canada, the UK and Brazil. Ultimately I found a fabulous manufacturing partner in Italy.

  As a busy mom and hard working business woman, I needed a multipurpose bag that could go from the office to the playground.  No other bag lives up to the challenge.  I designed a multi- purpose bag based on functionality, organisation and affordable luxury.  I carry this timeless bag because it covers everything from great mom to corporate chic.   The Urban Bag is stylish, great quality, functional and fulfils every modern woman’s needs. 

The luxurious Italian pebbled leather is beautifully soft and supple -it conforms to your body. The high quality leather is processed with the utmost respect for the environment and safeguarding the health of the workers which is very important to me.

The Urban Bag has 6 internal compartments with a durable and waterproof lining. A key holder assures that you never have to scramble for your keys.  You can easily slide in your tablet/laptop, files, or book in the slip pocket under the flap for easy accessibility. I use the end pocket with the magnetic flap for my cell phone so it is somewhat secure yet handy and the other end pocket for my water or a drink box.

We expanded the lines by introducing the Urban Mini, the Small Urban Mini and the Urban Backpack.  These gorgeous bags are all modern interpretations of our timeless classic in distinctive proportions.  

With every purchase, ooobaby makes a donation to World Vision. By giving back, we help provide healthcare, safety, food, water, and more to vulnerable families around the world. It’s a powerful way to help change lives!