the story

I did everything an expectant mother does – decorating the nursery, stocking up on adorable baby clothes and looking for a great multi-purpose bag to carry. I spent over a year searching for one that suited my style, my needs and my budget. Finally I realized I needed to design my own. I wanted leather for quality and longevity but, most importantly, I wanted a great multifunctional style. I dove into designing this labour of love, working with manufacturers in Canada, the UK and Brazil. Ultimately I found a fabulous manufacturing partner in Italy.

As a busy mom and hard working business woman, I needed a multipurpose bag that could go from the office to the playground.  No other bag lives up to the challenge. Therefore I designed the Urban Bag:  a multi- purpose bag based on functionality, organisation and affordable luxury.  I carry this timeless bag because it covers everything from great mom to corporate chic. The Urban Bag is stylish, great quality, functional and fulfils every modern woman’s needs. 

When selecting a manufacturer, it was an absolute must to visit the factory and ensure good working conditions with employees making respectable wages, taking lunch breaks and being treated fairly. The high quality leather is processed with the utmost respect for the environment and safeguarding the health of the workers. Honest pricing allows us to sell our beautifully handcrafted bags without a premium price tag. That's affordable luxury with designer quality!

 We have since expanded the Urban Collection by introducing the Urban Mini and the Small Urban Mini in AW18.  We added the Urban Backpack to this collection in SS19.  SS20 added to our Urban Collection with  our gorgeous Urban Crossbody Beltbag and the Urban Wallet Writslet. SS21 brought the beautiful and classic Urban Handbag. 

FW19 revealed the Bella Collection. These gorgeous bags are all modern interpretations of our timeless classic in distinctive proportions making a statement whether you are dressing it up or going casual. 

All our collections are so stylish, versatile and functional. 

We continue to add to the Urban and Bella Collection, so do stay in touch!

 With every purchase, ooobaby makes a donation to World Vision. By giving back, we help provide healthcare, safety, food, water, and more to vulnerable families around the world. It’s a powerful way to help change lives.

We also support numerous fundraisers locally and nationally as part of our core values are giving back!