ooobaby is a Canadian company launched late 2017. After adopting my daughter from China, I had a difficult time finding the perfect bag to carry as a busy mom and hard working business woman. I needed a multipurpose bag that could go from the office to the playground. After a year of searching, I decided to design my own and the Urban Bag was born! This multi- purpose bag was based on functionality, organization and affordable luxury. No other bag lives up to this challenge. This timeless bag covers everything from great mom to corporate chic.
For SS18, we created the Urban Collection and introduced the Small Urban Mini and the Urban Mini - ultra slim, lightweight versatile bags made with our luxurious Italian leather that hug your body so you won’t notice carrying it. In AW18 we added the Urban Backpack which was a contemporary version of the Urban Bag. The Urban Collection was designed to fulfill today's needs for the Modern Woman and Man, whether it is business, parenting, student or traveler. The stylish and multifunctional luxurious Italian Leather Urban Bag takes you from the Office to the Playground.
Toronto Fashion Week '19, we revealed our collaboration with another Canadian Designer, Lesley Hampton, and added our ooobaby baby Bomber style jacket.
AW19 introduced the Bella Collection. The Bella Beltbag, the Bella Handbag and the Bella Backpack are designs aimed at every woman who needs a stylish and dressy bag that can be worn to the theatre or a wedding, or causally making a statement.