The Classics. Re-imagined.

ooobaby is a Canadian company launched late 2017.  After adopting my daughter from China, I had a difficult time finding the perfect bag to carry as a busy mom and hard working business woman.  I needed a multipurpose bag that could go from the office to the playground.  After a year of searching, I decided to design my own and the Urban Bag was born!  This multi- purpose bag was based on functionality, organization and affordable luxury.  No other bag lives up to this challenge.  This timeless bag covers everything from great mom to corporate chic.  

For SS18, we created the Urban Collection and introduced the Small Urban Mini and the Urban Mini - ultra slim, lightweight versatile bags made with our luxurious Italian leather that hug your body so you won’t notice carrying it.  In AW18 we added the Urban Backpack which was a contemporary version of the Urban Bag.  The Urban Collection was designed to fulfill today's needs for the Modern Woman and Man, whether it is business, parenting, student or traveler.  The stylish and multifunctional luxurious Italian Leather Urban Bag takes you from the Office to the Playground. 

Toronto Fashion Week '19, we revealed our collaboration with another Canadian Designer, Lesley Hampton, and added our ooobaby baby Bomber style jacket.

AW19 introduced the Bella Collection.  The Bella Beltbag, the Bella Handbag and the Bella Backpack are designs aimed at every woman who needs a stylish and dressy bag that can be worn to the theatre or a wedding, or causally making a statement. 


Press coverage
"The Season's Must Have Accessory ...the leather belt bag "
Holiday Gift Guide 2019
Elle Canada - November 08, 2019
"The runways weren’t the only place to catch standout style at the city’s biggest fashion event last week. These attendees popped by our photo studio to show off their killer look"
Toronto Fashion Week’s best dressed
Toronto Star - September 05, 2019
""The Toronto Fashion Marketplace will feature hot new handbag line ooobaby""
Everything to know about Toronto Fashion Week Spring 2020
The Kit - August 05, 2019
""Toronto Fashion Week Marketplace will return with outstanding Canadian designers including ooobaby""
Toronto Fashion Week AW19
Toronto Fashion Week Press Release - August 06, 2019
"" InLand celebrated its 10th Season in May with 70 independent Canadian designers under one roof including high- functioning handbags from ooobaby""
Fall Trends
Trends Magazine - Magazine for Canadian Fashion Retailers - July 01, 2019
"Elegance on the Go "
In Season
Luxe Magazine Ottawa - December 12, 2018
"Elegantly luxe in a timeless and understated way, ooobaby create easy to carry bags beautifully crafted in Italy. "
The Luxury Gift Guide
Condé Nast - December 04, 2018
"Crafted with the needs of a busy parent and business professional in mind, the Urban Bag is fashionable as well as it is functional. It’s great for any woman or man who demands a reliable bag that doesn’t sacrifice style or quality. "
The Upgrade: 46 perfect gifts
The Bay Street Bull - December 01, 2018
"The Small Urban Mini"
The Ultimate Christmas Gift for her
My Baba - November 12, 2018
""one of the most gorgeous changing bags on the market right now, and I guarantee you’ll want to keep forever!"
15 Gorgeous Changing Bags You'll Want to Keep Forever
My Baba - October 17, 2018
"I have the Urban Bag and it’s the only thing my husband and I will both happily carry! "
Jessi Cruickshank picks Awesome Kids Clothes and Bag by the Coolest Canadian Companies
CBC - August 10, 2018
"The Urban Bag transitions from office appropriate to tourist chic and it is ideal for city life!"
The Best Crossbody Bags for Travel
Diary of a Trendaholic - August 10, 2018
"Creating multipurpose bags that go from the office to the playground in style"
Functions Meets Fashion
London Inc Magazine - July 09, 2018
"Combining fashion and function, the Urban Bag might be the perfect everyday purse. Made of Italian leather it features numerous compartments so there’s plenty of space to keep all of your must-have items safe and organized"
ooobaby Urban Bag
Forever Young Magazine - April 14, 2018
"The classic Urban Bag was created for the modern woman. Lovingly made in Italy from soft grained pebble leather, it conforms to your body and holds absolutely everything. It is the essence of function and style."
OOOBABY: the Urban Bag
Ottawa Life - March 12, 2018
"The Urban Bag - From Mom to Corporate Chic!"
Biz Showcase - This Month Featured Business ooobaby (page 14)
Mom and Caregiver Magazine - January 03, 2018
"Style meets quality with ooobaby and The Urban Bag....designed with Functionality in mind, covers everything from great Mom to corporate chic!"
Hot List: ooobaby and The Urban Bag
Novella Magazine - December 01, 2017
"A Canadian company that creates luxurious Italian leather handbags for both women and men, whether one's just looking for a day bag to walk about the city with, or a stylish carrier to pack a laptop and documents to and from the office. "
The ooobaby Bag is Meant to Adapt to a Consumer's Different Needs
Trend Hunter - November 22, 2017
"The Urban bag is functional enough for new moms but also has the stylish look of corporate chic.” "
Business Buzz - ooobaby
The London Free Press - November 16, 2017
Best Changing Bag - Best Multifunctional Bag for the Modern Mom - October 17, 2019
Working Parent of the Year Finalist
Fashion Group International Rising Star Semi Finalist - October 17, 2018
Little London Awards Finalist - October 10, 2018
★ ★ ★ ★ ★
""I just wanted you to let you know, since I appreciate the quick response and amazing product! They are even nicer in person AND I am so happy with it!""
Kate T.
★ ★ ★ ★ ★
"When I first met the brand founder, one thing was clear – she understands the needs of hardworking, modern women and designed her collection based on functionality, organization and luxury. As a busy mom and successful entrepreneur, she needed a multipurpose bag that could go from the boardroom to the playground and when no other purse lived up to the challenge, Tulin created her own. Every woman needs a reliable, high quality bag that can handle everything life throws at it and still look stylish. As a Travel Editor I am always on-the-go and as a Beauty Writer it is nearly impossible for me to pack light (don’t judge, I like lipstick). This bag is fantastic for trips. I love that the Urban Bag holds all my carry-on items and the sturdy strap is thick and adjustable to fit comfortably on the shoulder and stay put without constantly slipping down. You can also wear it as a crossbody bag (my preferred method while vacationing) and it conforms to your body the way only high quality leather can. When I first unwrapped the bag I could tell that it was well made and expertly crafted. The Italian leather smells rich and the soft grained pebble feels expensive and supple. Polished nickel hardware adds modest embellishment for beautiful contrast and feet on the bottom support the bag's structure like a built-in stand when resting it on the floor. I use the side pockets for my cell phone, umbrella or small water bottle and it also works for quick trips to the gym."
★ ★ ★ ★ ★
"ooobaby The Urban Bag – This multifunctional & transitional bag is the ultimate modern womens carry all. Whether you’re in the diaper stage, out of the diaper stage or simply want a stylish bag with all of the necessary sleek compartments, this one is perfect! I love that its sleek and stylish, holds everything I needs from snacks, to a change pad to their iPad… Literally, everything."
★ ★ ★ ★ ★
"It sounds simple, but it's actually ingenious – a diaper bag that doesn't look like a diaper bag. They are designed in Canada, and have all the features of a diaper bag but the bag also doubles as a cute purse for everyday. Dads could easily rock this gift too. Say no to the ugly diaper bag and hello to the Ooobaby Bag."
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