We Began with a Love and a Need

Our Story: Handcrafted with Love, Designed for Life

ooobaby luxe handbags is a Canadian slow fashion brand born from a mother’s necessity and a designer’s vision. Our journey began after the adoption of our founder Tulin’s daughter, when she realized the market lacked a handbag that could seamlessly transition between the demands of motherhood and a sophisticated personal style. What started as a single, purposeful design has blossomed into a diverse collection of over 14 unique styles, each representing a perfect harmony between understated elegance and everyday versatility.

We are deeply committed to the principles of slow fashion, choosing to prioritize quality and longevity over mass production. Every ooobaby piece is handcrafted in small batches with meticulous attention to detail, ensuring that our handbags are not just accessories, but durable companions built to be lived in and cherished for years to come. By focusing on timeless designs and sustainable practices, we aim to reduce our environmental footprint while offering a modern expression of luxury rooted in intention and quiet confidence.

Our dedication to excellence has earned ooobaby a place on the global stage. Our award winning designs have been recognized in both Canada and the UK, featured in prestigious publications like Elle Canada and Condé Nast, and showcased on the runways of the CAFA (Canadian Arts Fashion Awards) and Muskoka Fashion Week. You may also recognize our pieces from various television appearances on the Marilyn Denis Show, the Social, View the Vibe, the Good Stuff and Netflix series, including the Handmaids Tale and Workin’ Moms ~ our passion for craftsmanship continues to reach a global audience.

Beyond the aesthetic, our brand is defined by a mission to give back. We believe that a handbag can carry more than just essentials; it can carry a spirit of generosity. This is why we support numerous fundraisers locally and nationally, and why every online purchase includes a donation to World Vision. These contributions help provide healthcare, nutrition and clean water to vulnerable families around the world, turning your investment in style into a catalyst for global change.

Thank you for being a part of our story and for supporting our mission to bring beauty, practicality, and joy to every bag we design.